Luxury Touch

Redefined elegance

In a world where subtlety meets opulence, there is a luxury market to attend. Responding to this, we've crafted a fabric extending beyond hospitality to adorn homes with refined elegance. We prioritize premium constructions, perfect hand-feel, and luxurious yarns. Our fabric is not just a textile; it's an embodiment of enduring craftsmanship, where aesthetics seamlessly merges with sophistication.

Technologies used

Why is it relevant?

With Google registering a 373% increase in searches for "quiet luxury" in 2023 compared to the previous year, it's evident that a new generation of homeowners and young High Net Worth Individuals (HNWIs) are seeking a more refined, thoughtful approach to luxury. In addition, Gen Z, known for their unique take on trends, is expressing their version of this aesthetic through #OldMoneyStyle on social platforms.

The opportunity is clear, caters to consumers who value quality over quantity, investing in fewer yet higher-quality pieces that are sustainable and contribute to overall well-being. Our fabric concept, encapsulating enduring luxury with premium constructions and handcrafted excellence, perfectly aligns with the evolving preferences of this discerning market.

How does it work?

Luxury Touch is not just about aesthetics; it's a blend of premium materials that elevate the experience to unprecedented levels of luxury. It boasts a black high-end woven structure with 45 ends, guaranteeing intricate detailing and exceptional comfort for a restful sleep experience. Real Silk, a crucial component, lends a remarkably soft hand feel and luxurious appearance, applicable to any fiber, making it indispensable in crafting the perfect luxury textile. Complemented by a viscose yarn for natural softness, it provides an additional cozy touch to the final product.

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