BekaertDeslee’s success at ISPA EXPO 2024

BekaertDeslee concluded its successful participation at the International Sleep Products Association (ISPA) EXPO 2024, held from March 12th to 14th in Columbus, Ohio.

The event served as a dynamic platform for the company to unveil its latest innovations, garnering widespread attention and acclaim from industry professionals and attendees alike.

At the heart of BekaertDeslee's showcase was the debut of its newest design collection, CASA, which seamlessly blends style, functionality, and sustainability. This collection captured the imagination of visitors with its innovative approach to interior design trends, emphasizing self-care, self-reliance, and self-expression while integrating environmentally friendly materials and responsible manufacturing practices.

Rafael Rodriguez, President of BekaertDeslee North America, expressed enthusiasm for the positive reception of the CASA collection, stating, "The collection represents our commitment to pushing the boundaries of design and innovation while prioritizing sustainability and consumer well-being."

A standout feature of BekaertDeslee's offerings at the expo was its revolutionary cooling technology, COMBOCOOL™, which generated significant interest among attendees. With its dual-action cooling mechanism and over 50% biobased content, COMBOCOOL™ offers both long-lasting comfort and sustainability, setting a new standard in sleep technology.

Rodriguez noted the tremendous attention received by the COMBOCOOL™ technology, stating, "Its ability to provide continuous and active cooling, coupled with its sustainable formulation, resonated strongly with attendees seeking innovative solutions for a better sleep experience."

The stretch woven construction showcased by BekaertDeslee also garnered praise during the fair. This innovative construction, vital to the company's strategy of advancing jacquard techniques and preserving woven heritage, allows for enhanced stretching, ensuring intricate detailing and exceptional comfort for a restful sleep experience. Visitors were impressed by the sophistication and convenience offered by the stretch woven fabrics, boasting luxurious appearances and soft textures while maintaining wrinkle-free and easy-to-handle properties.

Throughout the event, BekaertDeslee's commitment to sustainability remained a central theme, drawing considerable interest from visitors. The company's dedication to offering products that meet current needs while prioritizing environmental stewardship underscores its position as a leader in responsible manufacturing practices.

Rhiannon Burch Hallam, Senior Vice President of Sales North America at BekaertDeslee, reflected on the event, stating, "We are proud to have shared our vision for the future of sleep and sustainability at ISPA EXPO 2024. The event provided an invaluable opportunity to engage with industry professionals and demonstrate our ongoing commitment to innovation and sustainability."

BekaertDeslee's impressive showcase at ISPA EXPO 2024 reaffirmed its status as a frontrunner in the industry, showcasing not only cutting-edge technology and design but also a steadfast commitment to sustainability and consumer well-being.