BekaertDeslee brings sustainability and innovation to the forefront at IBIA Expo 2023

BekaertDeslee brings sustainability and innovation to the forefront at IBIA Expo 2023 with groundbreaking products and technologies that redefine industry expectations and practices.

We are excited to present our latest groundbreaking innovations, including the TERRA collection, inspired by sustainability and comfort, along with a range of innovative and sustainable technologies at IBIA Expo 2023 in Istanbul.

IBIA Expo is a unique meeting point where the leading mattress supplier industry and technology companies around the world exhibit their new innovative products. The newest products, innovative materials, components, and technologies will come together under one roof.

During the fair, we will unveil our latest collection, TERRA: Roots of the Future. This collection draws inspiration from the beauty of the natural world and our deep connection to it. With a meticulous focus on materials, designs, and nature-inspired patterns, TERRA redefines comfort and style, embodying a commitment to sustainability and a brighter future. Through innovative technologies and sustainable materials, this collection aims to minimize environmental impact, fostering a better tomorrow for generations to come.

Our core focus is sustainability, and we're always seeking innovation and collaboration to drive circular economy goals. Through our sustainable products, recycling efforts, and responsible end-of-life management, we consistently raise industry standards.

To delve deeper into our sustainability journey and explore key topics, Demet Tunç, our Executive Vice President & Chief Marketing Officer, will lead engaging panel discussions at IBIA Expo on September 28th at 15:00, focusing on the significance of recycling for us and its potential impact on the future of the mattress industry.

“Our commitment to a circular economy, our drive for innovation, and our collaborative efforts with stakeholders reflect our dedication to creating a sustainable future. Through our sustainable products, recycling initiatives, and responsible end-of-life management, we aim to set new industry standards," says Demet Tunç.
BekaertDeslee | Photographer: Franky Verdickt VOF | Copyright: © Franky Verdickt

Our dedication to sustainability and innovation is prominently demonstrated through our cutting-edge technologies and product offerings. As a prime example of this dedication, we introduce Camille, a revolutionary mattress cover with changeable top panels, using cutting-edge textile tech tailored to personal needs. Camille stands out for sustainability, allowing top panel replacement instead of an entire mattress.

Furthermore, we continue to push the boundaries of innovation with Purotex+ powered by HeiQ AllergenTech, a 100% biobased solution that reduces allergen exposure, including dust mites and pet allergens, thanks to active probiotics.

In line with our commitment to preserving the environment and addressing the predicted 70% increase in waste streams by 2050, in 2023, we will launch yarns from our own post-production waste, promoting circular economy principles and reducing our carbon footprint compared to virgin polyester yarns.

These and other exciting innovations will be showcased at our booth (Hall 6 | Booth G01) during the IBIA Expo.

"We're excited to showcase our latest innovations at IBIA Expo 2023. These groundbreaking products and technologies represent our commitment to sustainability and innovation, and we believe they will redefine industry expectations and practices," Demet Tunç adds.