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A soft blend of light blue and white, creating a dreamy, ethereal fume that resembles a clear sky.

PURIFAIR™

Safety and function|Finishing
west Functionalities

Revolutionizing mattress unboxing with freshness

What’s the first thing customers notice when unboxing a mattress? Too often, it’s the sharp chemical smell of off-gassing from trapped VOCs. Developed in collaboration with a University of Cambridge spin-off, PURIFAIR™ eliminates unpleasant odors when new mattresses are unrolled, ensuring a fresh and healthy unboxing experience. 

Effective odor elimination

PURIFAIR™ uses patented technology with Cucurbiturils, molecules that function like a lock and key, to capture a wide range of volatile organic compounds (VOCs) which cause unpleasant smells, resulting in a more pleasant unboxing. 

An abstract image of a deep blue background with light blue, smoky, water-like flames gently rising upwards, creating a fluid effect.
A lady sleeping on her side, with her face split by soft gold and light blue shades.

Non-toxic and skin safe

The technology is non-toxic and skin safe, creating no harmful byproducts. It works instantly and consistently and is safe for skin contact, making it a solution for both manufacturers and consumers. 

fluid, overlapping shapes in dark grey tones, creating a smooth, metallic texture with a sense of motion and depth

Interested in our latest developments or alternative technologies?

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