PURIFAIR™
Revolutionizing mattress unboxing with freshness
What’s the first thing customers notice when unboxing a mattress? Too often, it’s the sharp chemical smell of off-gassing from trapped VOCs (Volatile Organic Compounds). Developed in collaboration with a University of Cambridge spin-off, PURIFAIR™ eliminates unpleasant odors when new mattresses are unrolled, ensuring a fresh and healthy unboxing experience.
Sleep-Ready in Just 2 Hours
PURIFAIR™ uses patented Cucurbituril-based technology to trap odor-causing VOCs, significantly reducing unpleasant smells during unboxing. In a 24-hour panel test under simulated bedroom conditions (13 m²), 80% of participants said they would sleep on the PURIFAIR™-treated mattress within just 2 hours after unpacking, demonstrating its effectiveness in improving early comfort and sleep readiness.
Non-toxic and skin safe
The technology is non-toxic and skin safe, creating no harmful byproducts. It works instantly and consistently, making it a solution for both manufacturers and consumers.