Content Marketeer, Marketing
Location: Belgium, Waregem (8790)


BekaertDeslee is the world’s leading specialist in the development and manufacturing of woven and knitted mattress textiles and covers. We employ more than 4000 people and realize a turnover of +350 million EUR. Our 8 business units are spread over 23 locations worldwide on 5 continents. The BekaertDeslee headquarters are located in Waregem, Belgium and we are a portfolio company of the leading German family equity holding Haniel. Our purpose is to improve the lives of many, for generations, enabling the planet to sleep better.

We are currently looking for a (m/f/x):

Content Marketeer

As a content marketeer, you are responsible for the content marketing strategy and its implementation.

job content

You will be responsible for 4 main topics

  • You will develop a global content strategy aligned with the short-term and long-term marketing objectives
    • Translate the business objectives in a customer-centric content strategy
  • You will create engaging content for our targeted audience
    • Knowledge of our customers and their segmentation is key
  • You set up a clear distribution plan
    • Find the right balance between owned/paid/earned media, offline/online media within the budget restrictions.
  • You will define clear performance measures to evaluate and analyze
    • Measure and adjust for continuous improvement.

In this job, you will work in a global context.

You will report to the MarCom & Design Director.


  • Preferably you have gained a first working experience
  • You have obtained a creative degree (marketing, communication, journalism)
  • You’re digital savvy
  • You have an editorial mindset (copywriting, storytelling)
  • Excellent communication and writing skills in English
  • You have a high level of initiative and ability to work in close collaboration with different stakeholders

Our offer

  • We offer you a job in a fast-growing international organization where entrepreneurship and creativity are valued
  • You will receive a salary package according to your experience topped with fringe benefits
  • We offer the possibility to further expand your skills in a very dynamic team


Kaylie Vanneste | HR Advisor |+32 492 111 553 |



Please apply, we are looking forward to hear from you!

Kaylie Vanneste, HR Advisor |  +32 492 111 553

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BekaertDeslee HQ
Deerlijkseweg 22
8790  Waregem

+32 56 62 41 11