SCOOP Trends
In this edition, SCOOP Trends blends timeless calm, nature-inspired design, and playful nostalgia. Archaeological Neutrals feature soft, mineral tones and layered greys for a grounded, refined look. Outdoor Connection brings the outdoors in with biophilic design and earthy hues that support wellness. Clubhouse Days adds a carefree twist with candy pastels, sporty patterns, and vacation vibes. Together, these trends inspire balance, joy, and a deeper connection to our surroundings.
Hue Horizon
Archaeological Neutrals
Inspired by soft minerals and the enduring beauty of stone, Archaeological Neutrals offer a palette of muted hues that bring a refined elegance to contemporary design. These subtle tones evoke a sense of calm and connection to nature, perfectly aligning with the growing appreciation for grounded, timeless aesthetics.
This trend has a seasonless and soothing range, drawn from the palette's long-term appeal. It is embracing tonal layering by combining various shades of grey with cool metallic accents. This approach enhances depth while maintaining a minimalist and tranquil atmosphere.
Trendscape
Outdoor Connection
As the world grows more attuned to wellness and sustainability, a deeper connection to nature is becoming a design imperative.
The concept of Outdoor Connection highlights how integrating natural elements—like ventilation, daylight, and temperature control—can significantly enhance indoor environments. Reflecting this shift, global Google searches for “biophilic design” have surged by 14% in the past year, showing a clear demand for spaces that blur the boundary between indoors and out.
Forward-thinking brands are responding by embracing natural materials and design strategies that foster this bond—transforming buildings into living, breathing ecosystems.
Greens tones and natural hues for biophilic patterns fit seamlessly within this trend, an ideal choice for creating calm, connected interiors.
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Future forecast
Clubhouse Days
"Clubhouse Days" is a vibrant textile trend rooted in the carefree energy of vacation living and the playful spirit of summer. Embracing the Play Everyday design direction, this concept brings a fresh twist to nostalgic prep, blending sporty lifestyles with a sense of retro leisure.
At its core, the trend is about relaxing in style—with a focus on candy pastels, refreshing patterns, and breathable, sustainable fabrics. Updated plaid checks, cabana stripes, and geometric designs set the tone, all rendered in soft, sun-washed hues that evoke poolside lounging and coastal escapes. Think pale citrus, mint, sorbet pinks, and sky blues.
Responsible living
In our industry, sustainability and responsible living mean using eco-friendly materials and manufacturing processes to reduce environmental impact, ensuring healthier sleeping environments for our customers.
Sleep Tourizzzm
Sleep tourism is a growing trend where the main goal of travel is to rest and recharge. As sleep issues rise globally, more people are booking vacations to improve sleep quality. Nearly half of travelers skip alarms, and many choose hotels that promise better rest.
This goes beyond comfy beds—it includes retreats focused on sleep education, medical-led stays for diagnosis and treatment, and spa getaways with daily wind-down rituals.
Valued at over $690 billion, the sleep tourism sector is expected to grow by another $400 billion by 2028, making it one of the top travel trends for 2025.
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Pictures: WGSN, Shutterstock, Unsplash, AI