Revolutionizing Sleep: The Future of Sleep Wellness

​Introduction: The Global Sleep Crisis

Sleep was once a simple biological necessity and is now one of modern society’s most threatened health pillars. The pressures of urban life, growing screen time, and relentless stress have radically altered our relationship with rest….

According to the National Sleep Foundation, a significant percentage of adults in the U.S now sleep an average of less than seven hours per night — below the recommended minimum. Globally, the decline is evident as well. Similar trends are observed in Europe, where studies indicate that approximately 28% of adults report insufficient sleep duration (i.e., six hours or less); in China, average sleep duration has dropped by 1.5 hours over the past decade.

These changes carry heavy consequences. A landmark study published in PLOS ONE found that sleep quality is the single strongest predictor of overall well-being, even more than the amount of sleep or daily routines. Another article in The Lancet concluded that sleep deprivation accelerates brain aging and cognitive decline.

Meanwhile, BMC Public Health has reported on the vicious cycle between chronic disease and poor sleep, suggesting that insufficient rest is both a symptom and a cause of long-term health conditions. Mental health, immune resilience, metabolic function — all depend on restorative sleep.

Sleep is no longer a luxury. It’s a wellness necessity.

The Challenge with Traditional Sleep Aids

The growing sleep aids market — projected to exceed $89 billion by 2030 — is filled with products that offer temporary relief, but few sustainable or natural long-term benefits. Melatonin pills, sleep sprays, white-noise apps, and even CBD-infused bedding promise better sleep but often require daily effort or come with concerns about dependency and side effects.

Consumers today are clear in their preferences:

• Natural over synthetic
• Effortless over behavioral
• Sustainable over disposable
• Clinically proven over speculative

There is an unmet need for non-invasive, effortless sleep-enhancing technologies that fit seamlessly into daily life — no extra steps, just better sleep.

Introducing DREAM+: An effortless on-need Innovation in Sleep Wellness

DREAM+ is a textile finishing solution developed by BekaertDeslee to directly support natural sleep rhythms. Applied to mattress fabrics and pillow covers, DREAM+ uses biodegradable microcapsules infused with an upcycled Australian tea tree extract to support the body’s own melatonin production.

As users toss and turn, some capsules embedded in the fabric break and slowly release natural molecules that are absorbed through inhalation.

How DREAM+ Works

• Embedded Technology: DREAM+ biodegradable microcapsules are integrated into mattress textiles. The product remains effective for over 5 years on mattress covers and 3 years on pillows, as pillows are assumed to be washed more frequently than mattress covers.
• Active Ingredient: The extract is derived from a fraction of Australian Tea Tree distillation, upcycled for sustainable reuse. This natural odorless compound supports melatonin gene expression — critical to sleep onset and regulation.
• ​On-Need or Intelligent Activation: As the user lies down, friction triggers the microcapsules to release their active substance. This stimulus prompts the body to begin producing melatonin, supporting the sleep process.

​Clinical Evidence: DREAM+ in Practice

​A 30-day controlled clinical study was conducted with 33 participants who reported sleep issues. Using a standardized protocol under the Pittsburgh Sleep Quality Index (PSQI) and a Quality-of-Life assessment, the study produced significant improvements across every sleep metric:

​PSQI Results:

• Overall Sleep Quality: ↑ 47%
• Sleep Efficiency: ↑ 64%
• Daytime Dysfunction: ↓ 56%
• Sleep Latency (falling asleep faster): ↑ 46%
• Subjective Sleep Quality": ↑ 44%
• Sleep Duration: ↑ 41%
• Disturbances During Sleep: ↓ 19%

Quality-of-Life Assessment:

• Quality of Life: ↑ 20%

No adverse effects were reported, and the product was well tolerated by all participants.

As participants were selected with sleep problems and currently not taking psychoactive medication, the metric “Use of sleep medication” is not statistically significant.

Participants experienced better sleep with fewer disruptions, improved mood, and reduced daytime fatigue — all within 30 nights.

​Why DREAM+ Is Different
Unlike most sleep aids, DREAM+:

• It is an effortless experience as it is embedded in their nightly environment.
• It is clinically tested for both safety and efficacy.
• Superior performance compared to over-the-counter sprays and infused textiles. DREAM+ delivers longer-lasting effectiveness and scientific backing.
• It is sustainable by design, made from upcycled, biodegradable, and vegan-certified materials.
• It seamlessly integrates into existing sleep products (mattresses, pillows, toppers) i, without requiring changes to standard manufacturing processes.

Conclusion: A Smarter Approach to Sleep
BekaertDeslee’s DREAM+ offers a compelling solution to one of today’s most pressing wellness challenges. In a world where sleep deprivation is endemic, DREAM+ shifts the paradigm from active intervention to effortless, biologically aligned restoration. With DREAM+, improving your sleep doesn't mean taking another pill, applying another mist, or buying another device. It means simply lying down — and letting nature, and technology, do the rest.

​We spend 28 years of our lives asleep. We might as well do it right.