3 months ago
On June 9th, 2021, the newest showroom of BekaertDeslee in Chengdu, China opened its doors. This day marks an important milestone in the expansion of BekaertDeslee in the fast-evolving Southwest of China.
The decision to open a showroom in Chengdu was a logical next step as the city has become one of the largest furniture hubs in China but also on a global level. In the past, the Chengdu market used to mainly promote low end volume products with limited demand for the high-end segment, with pricing as the key decision factor.