6 months ago
A new look and feel for TencelDerived from certified and controlled wood sources, the TENCEL™ Lyocell standard fibers are produced via responsible production processes. With the new TENCEL™ branding strategy, TENCEL™ wants to offer premium standards of sustainability and natural comfort to meet the evolving consumer demand. A simplified product portfolio and elevated brand focus should bring more value to consumers and industry partners.
Feels so right
By applying the new brand strategy, Lenzing will take a more personalized and targeted approach to reflect the TENCEL™ brand essence of ‘softness’ and ‘feeling good with a natural touch’.
If you want to use the new logo on your products, please contact your sales responsible who will help you out to register your product.