A new look and feel for Tencel

A new look and feel for Tencel

2 weeks ago

A new look and feel for Tencel

Derived from certified and controlled wood sources, the TENCEL™ Lyocell standard fibers are produced via responsible production processes. With the new TENCEL™ branding strategy, TENCEL™ wants to offer premium standards of sustainability and natural comfort to meet the evolving consumer demand. A simplified product portfolio and elevated brand focus should bring more value to consumers and industry partners.

Feels so right

By applying the new brand strategy, Lenzing will take a more personalized and targeted approach to reflect the TENCEL™ brand essence of ‘softness’ and ‘feeling good with a natural touch’.

New orders

If you want to use the new logo on your products, please contact your sales responsible who will help you out to register your product.

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